Wudang district's summer tourism booms

Wudang district in Guiyang city has become a summer haven for tourists from cities such as Changsha, Xiangtan, Chongqing, and Wuhan. In 2024, the district received over 51,000 summer tourists, generating 38.56 million yuan ($5.38 million) in tourism revenue. As of mid-2025, more than 2,475 tourism reservations have already been made.

This success is driven by Wudang's cool climate, lush ecology, and scenic beauty, as well as the proactive efforts of local authorities. The district has rolled out a tourism promotion approach, launching over 70 promotional videos across social media platforms, including Douyin, which have garnered 420,000 views. Offline, Wudang has organized roadshows in high-temperature cities, distributing over 3,500 brochures and receiving 230 pre-bookings during campaigns in Chongqing, Wuhan, and Changsha.

Targeting seniors, Wudang's guesthouses offer home-style services. At Matou village, 75-year-old tourist Song Guantao praised homestay owner Huang Wenqi's attentive care, cooking diabetic-friendly meals, adjusting rice firmness for individual preferences, and providing free transport for sightseeing. One family from Chongqing even received emergency medical assistance from innkeeper Lu Haibo, who personally ensured they received hospital care.

Huang (left) poses for a photo with tourists Song Guantao (right) and his wife (center) at home. [Photo/WeChat account of Wudang district]

To improve wellness services, Wudang has upgraded its three-tier medical system and integrated traditional Chinese medicine, with tourists now benefiting from free health checks, personalized treatments, and wellness lectures.