Wudang product shines at the national distinctive tourism commodities competition

The Xilishu Nasal Relief Travel Essential, a tourism product from Wudang district, Guiyang, won the gold medal in the recent 2024 China Distinctive Tourism Commodities Competition and the 2024 China Tourism Commodities Competition Award Ceremony.

The event attracted 2,062 products/sets from across the country. After three rounds of preliminary reviews, 1,960 of them (nearly 30,000 items) made it to the finals. Following three rounds of judging, 100 gold, 200 silver, and 200 bronze awards were selected.

Wudang's medal-winning commodity – the Xilishu Nasal Relief Travel Essential. [Photo/WeChat account of Wudang district by Liu Lin]

"The Xilishu Nasal Relief Travel Essential comes in four different scents, presented in a blind-box format. Customers can randomly get one of the following: white dew citrus, snow mountain tea, lilac sandal, or lemon cedar. Its main effects include refreshing the mind and relieving symptoms such as motion sickness," said Huang Rui, an employee at Guizhou Hongyu Pharmaceutical Co.

"Since its launch, the product has received widespread praise from customers, and sales have steadily increased," added Gao Tao, the company's research and development manager.

In recent years, Wudang has developed a number of platforms and actively participated in various tourism product exhibitions held at the provincial and municipal levels in an effort to provide opportunities for enterprises to display and sell their unique tourism products.

Additionally, the district encourages businesses to incorporate elements of local history, folk customs, and traditions into the design and development of tourism products, ensuring that these items possess a distinctive cultural charm.