Wudang brand wins gold at international agri-food exhibition

Wudang's public brand of agricultural products wins a gold medal. [Photo/WeChat account of Wudang district]

Wudang's booth receives many visitors. [Photo/WeChat account of Wudang district]

Wudang's booth attracts many foreign visitors. [Photo/WeChat account of Wudang district]

The regional public brand of agricultural products "Five-zero Wudang" from Wudang district in Guiyang, capital of Southwest China's Guizhou province, won the gold medal at the 2024 Guangzhou International Agri-food Exhibition, which took place on Aug 3 and lasted for three days.

Wudang district meticulously organized a brand cluster called "Five-zero Wudang" composed of 12 enterprises bringing 36 premium agricultural products with distinctive Guizhou characteristics to participate in the exhibition, including prickly pear puree, wine and some Guizhou intangible cultural heritage foods.

The name "five-zero" refers to the concept of "zero excess, zero acceptance, zero genetically modified organisms, zero additives and zero pollution".

The "Five-zero Wudang" delegation participated in a series of activities, including brand promotion, special releases, product evaluations and industry exchanges.

During the event, Wudang's booth saw a continuous stream of merchants coming to ask questions, sample products, negotiate, make purchases and seek cooperation.

Winning the gold medal not only fully affirms the high level of effort made to develop "Five-zero Wudang" over the past two years, but also boosts confidence in expanding the brand nationwide.

In addition, "Five-zero Wudang" received a special interview from CCTV17, the agricultural channel of China Central Television. During the interview, the head of the brand station of the district's agricultural and rural bureau introduced the brand concept, its unique planting, production and processing model, as well as future development plans to the national audience, further enhancing the brand's visibility and influence.